Science of Gifting

Learn about the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.
Future Commerce
Future Commerce
July 25th 2018Jul 25, 2018

For all of the testing and optimization we do on today's ecommerce sites we are missing a vital section of our shopper personas: those who buy on behalf of someone else. Monika Kochhar of SmartGift walks us through the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.

Listen to the full podcast here