1-800-Flowers shows consumers digital love

Just in time for Valentine’s Day, 1-800-Flowers.com introduced a broad array of leading-edge digital shopping options. 1-800-Flowers.com now offers:

• SmartGift notifications to gift recipients via text, email or other messaging platforms.
• Streamlined single-page checkout across desktop and mobile, with seamless transactions directly from product pages via Google Payment Requests.
• New filtering and refinement options for desktop searches.
• Google Pay on Android-enabled mobile and tablet devices.
• “Quick Meets Easy” shopping tool that provides personalized gift recommendations based on answers to three questions.
• Email alerts to receive special deals. They can also download the mobile app and sign up for text alerts to receive notifications about exclusive and limited-time offers.

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