Privacy Policy



We reserve the right to change our Privacy Policy and other terms stated below at any time. If changes occur, we will clearly indicate such alterations at the top of this page with the date of modification. If you do not agree to this Privacy Policy and the other terms stated below, please do not use any of our services and let us know about your concerns. Smartgift, Inc. provides its  services to various brands and retailers and reserves all rights to its proprietary workflow. If we are acquired by or merged with a third-party entity, we reserve the right to transfer or assign the data we collected from you to the third-party entity. You can find our address at the bottom of the document. Below, you can find our Privacy Policy and Terms of Service.


Your privacy is important to us. To be transparent about privacy, we explain in this notice the practices of Smartgift, Inc. regarding the way your information, including "personal data" as defined under applicable EU and other data protection laws, is collected, used, shared, and the choices you have as an individual about our use of this data. When we act as a data processor on behalf of another controller, we collect, use, and disclose certain personal data only under the controller’s instruction, and their privacy policy will apply to how they (and we on their behalf) process your personal data. The Privacy Policy applies to all services and all sites of the,,, and root domains.

This Privacy Policy Explains

  • How we collect, use, disclose and share information from or about you;

  • How our online advertisements (such as banner ads) on third party sites treat data;

  • Your choices about our use of your personal data;

  • How you can access and update your information; and

  • How you can exercise your rights

We often appear on a site owned by a third party (like a brand partner or handle on a social media site) or link to a third-party site. When we do, that third party’s privacy policies and terms of use, not ours, will apply unless you are told otherwise.

Personal Data Collected by Us

In brief: If you use our services, we will collect personal information about you.

We collect information before, during or after you send, accept or purchase a gift or if you contact our customer support. For example, we collect information when you choose or accept a gift or fill out a form. The types of information we collect includes your name, email address, postal mailing address, and phone number. We collect information about the gift such as which product you are giving or accepting, any selected options such as sizes and colors and its price. We also collect information about where you are in the gifting process, such as which steps you have or have not completed to send, buy or accept a gift.

We log information about the type of browser you use, access times, pages viewed, your IP address, your location and the page you visited before navigating to our services. We collect information about the device you use to access our services, including the hardware model, operating system and version, unique device identifiers and mobile network information.

When you submit online forms, participate in surveys, contests, promotions, or sweepstakes, join online chat discussions, request customer support, submit testimonials, gift messages, thank-you notes, we collect information you choose to share. Any information you provide in these areas may be read, collected, and used by others who access them. To request removal of this information, contact us at If we are unable to remove your information, we will let you know why.

We may display personal testimonials of satisfied customers on some of our sites and in online and print advertisements. With your consent, we may use your testimonial and your name. If you wish to update or delete your testimonial, you can contact us at

Our Use of Your Personal Data

In brief: We use your personal data to provide you with high-quality services. Your privacy is our priority. So, we would not use your data for unlawful purposes.

We log your IP address for administration purposes and broad demographic analysis, but we do not link this information to any personally identifiable information. For analytical purposes, we track the number of visits from the same IP address.

We use your name, email address and phone number to communicate with you during or after you send, buy or accept a gift or if you contact our customer support. We use the postal mailing address provided by gift recipients solely to facilitate the physical delivery of a chosen gift. We may send you promotional emails and deliver our newsletter to you. If you would like to stop receiving promotional emails from us, please send an email to with the word “Unsubscribe” in the subject line, or use the unsubscribe link in any of those emails.

Legitimate Interests Under the European Union’s General Data Protection Regulation (“GDPR”) and other applicable laws

Purposes of Use (See Above)Legal Bases of Processing (where applicable)

To provide our services and customer care

  • This is necessary to enter into or perform a contract with you (upon your request, or as necessary to make the services available to you)

  • To pursue our legitimate business interests*

For personalization marketing, advertising and referrals

  • To pursue our legitimate business interests**

  • Provided with your consent

For analytics and improvements to our services

  • To pursue our legitimate business interests**

  • Provided with your consent

To protect our rights, prevent misuse and comply with legal obligations

  • For compliance with law

  • To establish, defend or protect our legal interests

To perform general business operations

  • To pursue our legitimate business interests**

  • To establish, defend or protect legal rights

  • For compliance with law

*For Personal Data from the EU that we process, this column describes the relevant legal bases for such processing under GDPR (and local implementing laws of EU member states); this does not limit or modify the obligations, rights and requirements under the privacy laws of non-EU jurisdictions.

** For personal data from the EU, the processing is in our legitimate interests, which are not overridden by your interests and fundamental rights. We only market to EU consumers following opt-in consent.

Sharing Your Data

In brief: We share some of your personal data with others in order to provide you with our services. Don’t worry. We would not sell your data or give it to spammers.

If you send, buy and accept gifts through our services, we will share the personal data collected by us with the brand or retail partner who provides our services to you. That brand or retailer may use your personal data to send you promotional materials. Before sending, buying and accepting gifts through our services, please make sure that you have read the privacy policies of that brand or retailer.

Correcting Your Personal Data

In brief: If you would like to access, modify, or delete your personal data, just contact us.

We allow you to access, modify, or delete the personal data collected by us. If you would like to do so, please contact us at

Your Consent

In brief: If you use our services, you agree with this Privacy Policy.

By using our services, you allow us to collect, delete, use, and share your personal data in accordance with this Privacy Policy.

Keeping Your Data

In brief: We keep your personal data only until it is needed for the provision of our services or required by law.

We will retain your information for as long as needed to provide you services and up to a period of no longer than seven years thereafter. If you ask to delete your information, to the extent permitted by applicable law, we may retain and use your personal data only as necessary to comply with our legal obligations.


In brief: We do a lot to make our services as secure as possible.

We are committed to protecting your information and your personal data. Our databases are encrypted at rest and in transit and our servers are protected and only employees and a limited number of contractors of Smartgift, Inc. can access the data we temporarily store as we mentioned above.

How We Use Cookies

In brief: These cookies you can’t eat.

We send cookies to your computer or mobile device. Cookies are small data files stored in device memory that help us improve our services and your experience, see which areas and features of our services are popular and count visits. We use both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our services. These persistent cookies can be removed, but each web browser is a little different. If you prefer not to use cookies at all, we recommend adjusting your browser settings accordingly. If you are unsure how to do that, use your favorite search engine to find out everything about it or visit For detailed information about the cookies in the services, please read and review our cookie policy hosted at However, if you elect not to accept cookies, your use of the features on our sites may be limited or impaired, and you may not be able to access certain features of our sites at all.

We may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.

Third-Party Analytics

We also use automated devices and applications, such as Google Analytics (more info at to evaluate use of our services. We use these tools to gather non-personal data about users to help us improve our services and user experiences. These analytics providers may use cookies and other technologies to perform their services, and may combine the information they collect about you on our sites with other information they have collected for their own purposes. This Privacy Policy does not cover such uses of data by third parties.

Targeted Advertising

We partner with third party ad networks to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you personalized advertising based upon your browsing activities and interests.

Opting Out of Ad Networks

If you wish to not have this cross-site information used for the purpose of serving you targeted ads, you may opt-out of many ad networks by clicking!/ (or if located in the European Union, click You will continue to receive ads on the sites you visit, but the ad networks from which you have opted out will no longer target ads to you based upon your activities on other sites. Please note, however, that these opt-out mechanisms are cookie based; so, if you delete cookies, block cookies or use another device, your opt-out will no longer be effective. For more information, go to .For more information about, and to opt out of interest based ads from many ad networks, see our cookie policy at Note, if you delete cookies or change devices, your opt out may no longer be effective.

Share and Like Buttons

In brief: You might not like sharing or liking us.

We know that you like to click on “Share” and “Like” buttons. Therefore, our services feature “Share” and “Like” buttons from Facebook, Twitter, Instagram and Pinterest. However, these “Share” and “Like” buttons may track users. Before using our services, please make sure that you are familiar with the privacy policies of Facebook, Twitter, Instagram and Pinterest.

Image Submissions and Public Directories

Some of our services may offer you the ability to upload your own image to be used to create a personalized product. You should be aware that any information you provide may be read, collected and used by others who access them. You may request removal of your information at any time. To request removal of your personal data from these public forums, please email us at or contact us by postal mail at the contact information listed below. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Your Choices

Marketing and Newsletters

If you subscribe to our newsletters, we will use your name and email address to send them to you. You may choose to stop receiving our newsletter or marketing emails at any time by following the unsubscribe instructions included in these emails or by contacting us at

Access and Correction

Upon your request we will provide you with information about whether we hold any of your personal data. You may access, correct, update, amend, remove, ask to have it removed by emailing us at or by contacting us by postal mail at the contact information listed below at any time. We will endeavor to respond to your request within a reasonable time.

You may contact us as set forth below to access or amend your personal data, to request that we rectify, delete or stop processing your personal data, to withdraw your consent to our processing, and, if you are an EEA resident, to exercise your opt-out rights or place a data portability request. We do not charge for these services but do require evidence of your identity. Once we have received evidence of your identity we will commence fulfillment of your request and respond within no more than thirty (30) days.

Where we are acting as a data processor, we will direct individuals who seek access, or to correct, amend, or delete inaccurate data, to direct their query to our partner or client who has the direct relationship (the data controller).

EU Data Subject Rights

EU individuals have the following rights (when we are acting as a processor, individuals must exercise these rights with the data controller):

Access, Rectification, Portability and Deletion

You have the right to access your personal data held by us. You may do so by sending an email to In addition, you may also have the right to request that certain personal data be exported to another provider where technically feasible, and under certain conditions to object to or restrict our use of certain personal data.

Withdraw Consent

Where we process your personal data on the basis of your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Object to Processing

You have the right to object to processing (including profiling) based on legitimate interest grounds, where we are relying upon legitimate interests to process personal information. If you object, we must stop that processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or we need to process the personal data for the establishment, exercise or defense of legal claims. where we rely upon legitimate interest as a basis for processing we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.

Object to Marketing

You have the right to object to our use of your personal information (including profiling) for direct marketing purposes, such as when we use your personal data to invite you to our promotional events.

Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority.

Any requests in relation to your rights should be directed to (or at the contact us information shown below). Please keep in mind that certain services will not be available if you withdraw your consent, or otherwise delete or object to our processing of certain personal data. We will respond to your request in accordance with applicable law, and we will inform you if we do not intend to comply with your request.

Protecting Children’s Privacy Online

Our sites are not directed to children and we do not knowingly collect information from children under 16, and we request that such individuals do not provide personal data through our sites.

International Transfer

If you live in the European Economic Area ("EEA") or in Canada, the data that we collect from you may be transferred to, or accessed in, and stored at a location outside the EEA and Canada that may not provide equivalent levels of data protection as your home jurisdiction. When we store personal data outside the EEU, the data will be stored in the United States. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it, including through appropriate written data processing terms and/or data transfer agreements, by putting in place standard contractual clauses as approved by the European Commission (the form for the standard contractual clauses can be found at or where there is an adequacy decision by the EU Commission. It may also be processed by staff operating outside the EEA and Canada who work for us or for one of our service providers. Among other things, such staff may process and store your information and provide support services. By submitting your personal data, you agree to this transfer, storing or processing. We will ensure that your personal data is treated securely and in accordance with this Privacy Policy.

Contact Information

If you have any questions or concerns regarding the way in which your personal data is being processed or you want to exercise your rights above, please reach out to us using the contact information below:

Chief Privacy Officer
Smartgift, Inc.
175 Pearl Street
Brooklyn, NY 11201

Where we act as joint controllers with our affiliates, please contact us and we will work with our affiliates to properly respond to your inquiry or request.