SmartGift-gifting-is-human

A BLOG BY SMARTGIFT

What Magento Imagine 2014 Meant to Us

July 24, 2014

What happens in Vegas, stays in Vegas. The impressions though travel far. Insights from Magento Imagine 2014 lodged themselves in our minds and returned cross-country with us to New York City. In fact, we’re still uncovering interesting things from our notebooks weeks later! This year’s conference theme was “transformation”. It resonated with us as we […]

Read More

DNA Blueprint for New E-Commerce Age

May 8, 2014

The new e-commerce age is just in its infancy – born of the continued evolution of consumer and technology. Retailers are pushing boundaries in a quest to apply insights into human psychology online. Gone are the days when e-commerce was just another channel to engage in transactional exchanges. We’ve now arrived at a crossroad where […]

Read More

Three Myths about Romantic Gifting

February 12, 2014

Valentine’s Day is just around the corner. Consumers will soon engage in the annual romantic gift-giving ritual. Finding the right Valentine’s gift is stressful more so than for other occasions. Our psychological tendency to send the recipient the right signal kicks into high gear when it comes to romantic gifts. Research shows in an evolutionary […]

Read More

Cyber Monday 2013: Taking Stock and Looking Ahead

December 11, 2013

Now is a perfect time to digest the takeaways with Cyber Monday 2013 in the books and discover what the busiest online shopping day of the year says about the future. Overall sentiment was positive with a reported 21% rise in online sales for the day. However, sales tapered throughout the day because many shoppers took […]

Read More

Fun Holiday Gifting Traditions

November 20, 2013

The winter gifting season is in full swing. Retailers have already kicked off early sales leading up to Black Friday and Cyber Monday. Consumers have begun charting out their traffic jam free route to the mall after Thanksgiving dinner to snatch up amazing gift deals.  This modern-day phenomenon, however, is steeped in the great tradition […]

Read More

The Spooky Science Behind Great Halloween Treats

October 24, 2013

Halloween is just around the corner, and soon, little goblins, superheroes, witches and princesses will take to the streets in an annual quest to hit the trick-or-treat jackpot. I was curious if there was any information out there on the “best” and “worst” Halloween treats. After all, what you give can either make you a […]

Read More

Smartgift Hot Topic: Omni-channel Retailing and the Wisdom of a Traveling Salesman

September 9, 2013

It dawned on me during my latest visit to India how the old face of the country happily inhabits the same space as its new, grand developments. Next to the glitter of ever growing air-conditioned malls with snazzy brands and trends, old world salesmen still make their way door to door selling delicate, opulent, colorful […]

Read More

What 5 Experts Say About the Future of E-Commerce

August 13, 2013

Disruptive technologies in social commerce, mobile and customer experience have transformed the retail industry. The mission for all brand marketers now is to stay ahead of the curve and spot trends that will boost sales and provide customers with the most efficient and pleasurable online shopping experience. While there’s a lot of crystal ball gazing […]

Read More

Three Innovative Fashion Brands Succeeding Online

July 22, 2013

The new breed of customer is driving brands to create, adopt and leverage e-commerce solutions that redefine customer experiences. Customers’ perceptions of their interaction with a brand occur on three different levels forming the customer experience pyramid coined by Forrester. The base of the pyramid is formed by the basic needs of the customer. Do […]

Read More

Four Questions Retailers Should Ask for the 2013 Holiday Shopping Season

June 13, 2013

As consumers plan their BBQs and beach vacations, winter holidays for them are a distant season. After the ‘Dads and Grads’ gift rush ends, the next period of high-demand online gift shopping won’t come until Cyber Monday. This year’s holiday season should be promising. The NRF projects an increase of 3.4 percent in retail revenues […]

Read More