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A BLOG BY SMARTGIFT

The Psychology of Gifting, Part 2

February 22, 2016

The Psychology of Gifting - Part 2 - SmartGift

It’s a week after V-Day. Many of you are still coasting on your Valentine’s Day high. A few of you, however, might be feeling a little less than tickled pink. Here are some more revelations from the world of the psychology of gifting that might help put your funky mood in better perspective.

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The Surprising Psychology Behind Gifting

February 9, 2016

psychology-of-gifting-smartgift

I hope you’re ready! Valentine’s Day is 5 days away. We all know the adage, “it’s the thought that counts,” but the anxiety of trying to buy the perfect gift still strikes fear into the hearts of men (and women) everywhere. What makes us so nervous about the act of giving someone a gift?

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Embracing the Millennial Mindset

January 29, 2016

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This is the year the Millennial consumer comes of age, with a projected 200 billion in annual purchasing power. Even Forbes magazine called it back in November 2015, saying “(Millennials are) a highly influential population that influences the buying decisions of other demographic cohorts…it’s time to put away any residual snark and learn to understand these youthful customers if you’re going to be able to create a millennial-friendly sales, customer experience and customer service approach.”

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How To Look Good Over the July 4th Weekend No Matter Where You End Up

July 1, 2015

How To Look Good Over the July 4th Weekend No Matter Where You End Up - SmartGift

We asked wardrobe expert, Jessica Cadmus, of Wardrobe Whisperer to give us her take on what stylish men will be wearing this July Fourth weekend.

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Father’s Day: Why Retailers and Kids Love It

June 21, 2015

SmartGift celebrated Father’s Day with a heart meltingly cute video of kids telling us a little about their dads. They love their dads for dropping them off at school, taking them to the beach, playing football, getting them ice creams and spending a lot of fun time together. While these tender toddlers blew flying kisses at their dads on camera, we wondered about the origins of the holiday. Did you know that Father’s Day was a retail bonanza right from the start?

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SKU-Level Gifts and Promotions Get Personal

May 14, 2015

A synthesis of emerging technologies, consumer preferences and e-commerce innovation is fundamentally transforming the retail landscape. Today’s shoppers expect highly relevant and personalized experiences. Winning their purchase and loyalty requires deep customer engagement, targeted promotions and relationship-driven campaigns. The traditional gifting transaction (buying for others) meets few of those expectations, ensuring that gifting continues to be an anxiety-ridden, unfulfilling experience for consumers. But, it doesn’t have to be.

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From Data to Decisions: Drive Exponential Sales this Holiday Season (and Beyond)

October 29, 2014

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant This is the age of ‘smart data.’ Retailers have shifted focus from sheer volume of data to how they can use it to achieve business objectives. This data-led economy creates massive opportunities for retailers to harvest insights […]

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Altruistic Gifting: The Unconditional Economy of Burning Man

August 27, 2014

The nature of the gift economy forms a fundamental and fascinating debate in anthropology. Malinowski’s Kula Ring research (one of the oldest studies on gifting behavior) places emphasis on the non-altruistic motives of giving gifts. Reciprocity, he stated, is an implicit part of gifting wherein the gift giver expects a return gift of equal or greater value. […]

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A Summertime Checklist for Online Holiday Success

August 4, 2014

This post originally ran on Retail Minded on July 29, 2014. Holiday shopping is a distant blip on the radar for consumers during these balmy mid-summer months, but retailers need to prepare now for the inexorable approach of the busy holiday season. Here are three things independent retailers can tackle now to increase profits later. […]

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What Magento Imagine 2014 Meant to Us

July 24, 2014

What happens in Vegas, stays in Vegas. The impressions though travel far. Insights from Magento Imagine 2014 lodged themselves in our minds and returned cross-country with us to New York City. In fact, we’re still uncovering interesting things from our notebooks weeks later! This year’s conference theme was “transformation”. It resonated with us as we […]

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